APA Style

Peter, J. Paul ; Olson, Jerry C.. (2008). Consumer behavior and marketing strategy, 8th ed. . New York: McGraw-Hill.

Chicago Style

Peter, J. Paul ; Olson, Jerry C.. Consumer behavior and marketing strategy, 8th ed.. New York: McGraw-Hill, 2008. Text.

MLA Style

Peter, J. Paul ; Olson, Jerry C.. Consumer behavior and marketing strategy, 8th ed.. New York: McGraw-Hill, 2008. Text.

Turabian Style

Peter, J. Paul ; Olson, Jerry C.. Consumer behavior and marketing strategy, 8th ed.. New York: McGraw-Hill, 2008. Print.