Gaya APA

Kim, W., Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevent . Amerika: Harvard Business School Press.

Gaya MLA

Kim, W.Chan., Mauborgne, Renee. "Blue ocean strategy: How to create uncontested market space and make the competition irrelevent". Amerika: Harvard Business School Press, 2015. Text.