Gaya APA

Kim, W, C., Mauborgne, R. (2005). Blue ocean strategy : how to create uncontested marked space and make the competition irrelevant . American: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue ocean strategy : how to create uncontested marked space and make the competition irrelevant". American: Harvard Business School Press, 2005. Text.