Gaya APA

Jr, O, C, W., Mullins, J, W. (2011). Marketing strategy : a decision-focused approach, Ed. 7 . New York: McGraw-Hill.

Gaya MLA

Jr, Orville, C., Walker,., Mullins, John, W.. "Marketing strategy : a decision-focused approach, Ed. 7". New York: McGraw-Hill, 2011. Text.