Gaya APA

M., M, K, ;, M, L. (0). Stock market reaction to unexpected growth in marketing expendiature : negative for sales force, contingent on spending level for advertesing . : .

Gaya MLA

M., MinChung, Kim, ;, McAlister,, Leigh. "Stock market reaction to unexpected growth in marketing expendiature : negative for sales force, contingent on spending level for advertesing". : , 0. Artikel Ilmiah Nasional.