Influence of Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes (Journal of Management, Vol.8 No.1, April 2014)

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Influence of Brand Equity and Movieliking can Override Impact of Misleading Brand Placement toward Brand Attitudes (Journal of Management, Vol.8 No.1, April 2014)

Adi Zakaria Afiff - Nama Orang;

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My Library SEAM14-8.1

TB140337E

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Judul Seri: South East Asian Jounal of MANAGEMENT
No. Panggil: SEAM14-8.1
Penerbit: Jakarta : UI, Fakultas Ekonomi., 2014
Deskripsi Fisik: 86 p, p.65: ill. 28 cm
Bahasa: English
ISBN/ISSN: 1978-1989
Klasifikasi: NONE
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Edisi: Vol.8 No.1, April 2014
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INFLUENCE OF BRAND EQUITY AND MOVIELIKING IN OVERRIDING IMPACT OF MISLEADING BRAND PLACEMENT TOWARD BRAND ATTITUDE

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