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Effective communications: Essential for success in any workplace!

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We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.

Effective Communications in easy steps

offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and commonsense advice on how to use communications to actually get the right message across to the correct audience.
Written by two communications experts, with over 25 years experience between them, they will show you how to:

Create a practical Communications Strategy that will really work
Understand how, and why, to evaluate your communications
Build, and maintain, websites that keep delivering
Unravel the mysteries of social media
Explode some of the myths about communications in the workplace
Communications in the workplace should be a simple thing and, with this book to guide you, it really can be.

Covers topics such as:
Common mistakes, how content is king, setting clear objectives, getting the right team, creating your strategy and measuring success
Communicating face to face, on the web, using email, social media, on paper, posters, TV/video, mobile devices and surveys
Creating a communications strategy, looking at the big picture, setting objectives, understanding your audience and engaging with them, using Behavioral Science to influence behavior, and running a campaign
Communicating change: planning for change and letting everyone know, developing a change plan, delivering bad news, evaluating change, and embedding change culture
Evaluating communications, measuring effectiveness (making sure it is to the POINT), evaluating SMART objectives, techniques for evaluation, controlling evaluation, and the post-campaign review
How to avoid corporate jargon and create communications that are clear, concise and meaningful: understanding and designing for readability and reading age, designing for dyslexia, understanding how white space can be used to improve readability, using Plain English
Creating well-designed websites: defining your web audience, dealing with generations, making website navigation successful for the user, creating a taxonomy, catching and keeping people's attention, and accessibility issues
Producing content for the web: how the web and paper differ, creating a Roadmap, paragraphs, text, formatting with stylesheets, and using graphical elements
Content Management Systems: the facts and myths... when to use a CMS and how to implement and manage one
Using video to get your message across: capturing, editing and publishing video
How to use social media in a business environment to best effect: Facebook, Twitter, creating a Wiki, online forums, and podcasting

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

302.2 VAN e

Penerbit

United Kingdom : In Easy Steps Limited., 2012

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

9781840784480

Klasifikasi

302.2

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

komunikasin manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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