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Addressing theoretical concerns regarding the EPPM : the utility of integrating perceived barrier and response cost measures into the extended parallel process model

Carcioppolo, Nick - Nama Orang;

The Extended Parallel Process Model (EPPM) is a theory developed by communication scientists studying fear appeals. The EPPM is widely utilized by health communication, health psychology, and public health scholars. It is a powerful model that is capable of providing insight on why individuals are likely to accept or reject fear appeal messages. However, previous research has identified several theoretical concerns about the predictive power of the EPPM. Adopting the concerns expressed in previous studies as a theoretical framework, two separate studies were conducted to assess the validity of incorporating perceived barrier and response costs constructs to the EPPM. Regression analyses from both studies suggest that the predictive power of the EPPM will not be improved by incorporating these additional variables.


Ketersediaan
#
My Library (Rak R) 302.2 MIC a
UPN240279
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
302.2 MIC a
Penerbit
Germany : VDM Verlag Dr. Muller., 2009
Deskripsi Fisik
9783639146790
Bahasa
English
ISBN/ISSN
9783639146790
Klasifikasi
302.2
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Communication
Info Detail Spesifik
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Pernyataan Tanggungjawab
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