The effect of business-Cycle fluctuation on private-label share : what has marketing conduct got to do with it?

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The effect of business-Cycle fluctuation on private-label share : what has marketing conduct got to do with it?

Lamey, Lien ; Deleersnyder, Barbara ; Steenkamp, Jan-Benedict E.M ; Dekimpe, Marnik G - Nama Orang;

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My Library (Rak J) JM-Jan-2012-Vol76-Num1-1

JM-Jan-2012-Vol76-Num1-1

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Judul Seri: Journal of marketing, January 2012 Vol.76, Number 1
No. Panggil: JM-Jan-2012-Vol76-Num1-1
Penerbit: : ., 0
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: PRIVATE LABELS ; NATIONAL BRANDS
Info Detail Spesifik: Hlm 1-19
Pernyataan Tanggungjawab: -

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The effect of business-Cycle fluctuation on private-label share : what has marketing conduct got to do with it?
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