Stock market reaction to unexpected growth in marketing expendiature : negative for sales force, contingent on spending level for advertesing

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Stock market reaction to unexpected growth in marketing expendiature : negative for sales force, contingent on spending level for advertesing

MinChung Kim ; McAlister, Leigh M. - Nama Orang;

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My Library (Rak J) JM-Jul-2011-Vol75-Num4-68

JM-Jul-2011-Vol75-Num4-68

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Judul Seri: Journal of marketing, July 2011 Vol.75, Number 4
No. Panggil: JM-Jul-2011-Vol75-Num4-68
Penerbit: : ., 0
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: SALES FORCE ; ADVERTESING ; FUNDAMENTAL SIGNALS
Info Detail Spesifik: 68-85 page
Pernyataan Tanggungjawab: -

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Stock market reaction to unexpected growth in marketing expendiature : negative for sales force, contingent on spending level for advertesing
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